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Branding your Business for Success

The importance of an a amazing brand and quality graphic design.

Did you know:

The Nike swoosh was designed by Carolyn Davidson in 1971, while she was a student at Portland State University. She was paid $35.

According to Interbrand, the Nike brand ranks 17th on their top 100 most valuable global brands list for 2015 and is valued at more than $23 billion.

If you are wanting to capitalise on your businesses brand – here is a few things that you can do to ensure you’re on your way to brand success:

Create Brand Loyal Customers

Establish brand loyalty by getting to know your customer. Find out what they do, what they like, what makes them tick. This will allow you to tailor your product or service to suit their needs. Make a meaningful connection with them and their needs.

Create a strategy and a unique selling proposition

Uncover what makes your business unique in a world of oversaturated advertising? How do you stand out from your competitors? The key to longterm success is recognizing what makes your company different and integrating that into your brand strategy.

Great Design

Aesthetics matter. A well designed logo together with strategic positioning makes all the difference for your marketing material. Ensuring your creative identity is cohesive across all collateral created for your brand is the most effective form of visual communication.

Be Consistent

Consistency creates the groundwork for the success of your business. With the fast moving influence of different advertising platforms, the application of consistent design style across all these mediums is becoming even more important. The spectrum of places to apply your brand is broadening, meaning that the more consistent your message is, the more you will be remembered.

Remember – your brand is the most important asset that you have. It needs to be nurtured as it is a living, breathing entity. With the right amount of love and attention, it will flourish.

Written by Kate Dewey – Creative Director

D and Co Studio

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