Konnect Financial Services
Service Offered: Rebrand
Konnect Financial Services help individuals and businesses find the right finances for their home, cars, investments and business to meet their future plans.
We worked with Konnect Financial Services to create a new brand based on their philosophy – connecting past, present and future finances. This unity is represented through the overlapping segments of the triangle icon. The triangle is one of the strongest shapes within visual language; it represents stability in its strong foundation and solid base. The triangle visually ties together each of Konnect’s philosophies as one entity.
In order to strengthen the brand, every aspect of the redesign has a function in communicating Konnect’s core values as a business. The teal green of the triangle represents clarity of thought and decision making, whilst the grey symbolises certainty, stability, and strength.
Konnect Financial Services was thrilled with its fresh, modern rebrand and was eager to debut it.