Sarah Henderson MP
Service Offered: Brand Rollout
Sarah Henderson, Federal Member of Parliament for Corangamite, collaborated with us to invigorate her brand and campaign. We focused on Sarah’s values, representing them through colour and typeface.
We used the blue background, as it is the brand colour for the Liberal Party of Australia and visually aligns Sarah with them. Green symbolises the environment and Sarah’s dedication to her community.
The word ‘Delivering’ in a different typeface and colour to the line ‘Delivering for Corangamite’ is essential to effectively communicating Sarah’s commitment to her community. The typefaces are clear and easy-to-read, which is essential for the product to appear professional.
Sarah has given extremely positive feedback for her brand rollout. D and Co will be working with Sarah as her brand strategy advisor for her 2016 campaign.