Fifteen years ago, D&Co Studio started in the most humble way possible — in a spare bedroom in Geelong, with a laptop, a dream, and a belief that great design and strategy could change how small businesses were seen.
Today, D&Co Studio is an award-winning branding practice with clients across Australia, and a reputation for delivering brands that make people feel something — clarity, confidence, and connection.
I have grown this business through every season of my life. Through becoming a mum, through reinventing, through rebuilding, through major personal health challenges, through market shifts and technology shifts, through a thousand late nights and a thousand coffees. And not once — not once — has the purpose changed:
to help business owners be seen for their worth.
The evolution of D&Co Studio
Over 15 years, this studio has evolved from “graphic designer” to strategic branding partner.
We’ve gone from “make it look good” to “make it mean something.”
We now work deeply in strategy, brand archetypes, brand language, and brand positioning — because design only works when it is aligned with who you are, what you deliver, and the impact you want to have.
The heart of this studio
The heart of D&Co has always been people.
Clients who trust the process.
Collaborators who bring their expertise (&Co).
Fellow business owners who refer because they genuinely believe in what we create.
Friends who champion this studio like it’s their own.
This business isn’t just mine — it is built on community, reputation, and relationships.
A moment to acknowledge
To everyone who trusted me — from day one to today: thank you.
Your referrals. Your repeat projects. Your faith. Your belief.
You’re the reason this small studio has had such a big impact.
What’s next?
The next chapter is about refinement.
About only doing the work that matters.
About stepping more deeply into brand leadership, content education, and strategic brand transformation.
Fifteen years is not the end of a chapter — it’s the turning point into a whole new one.
Thank you for being part of the D&Co story — whether you’ve been here since the spare bedroom days, or you only just discovered this studio. You’re part of the reason this milestone feels so meaningful.
Here’s to the next 15 — sharper, bolder, smarter, more strategic, standing in true value.
— Kate Dewey
Founder & Director
D&Co Studio
