Packaging plays a massive role in the product journey, from shelf appeal to brand loyalty. Modern customers have high expectations when it comes to product packaging. The demand for eco-conscious packaging that captures consumer attention and drives loyalty is higher than ever.
Understanding trends and researching brand packaging solutions allows you to create packaging that resonates with your target audience.
A Shared Responsibility
Consumers are becoming increasingly environmentally conscious. Research shows that 91% of Australians are more concerned about the environmental impact of packaging, with sustainability ranking alongside price and quality. On the downside, however, even though consumers are looking for eco-friendly packaging, they’re only likely to pay more for premium, established, and reliable brands.
To address the global issue of packaging waste and achieve the target of making all packaging in Australia reusable, recyclable, or compostable by 2025, a collaborative effort is needed to simplify the recycling process for consumers.
Is Sustainable Packaging Worth the Investment?
Demand for sustainable brands is increasing, which could lead to improving your brand image and increasing sales. While the implementation does require additional expertise, sustainable packaging offers long-term benefits:
- Eco-friendly materials are often cheaper than traditional materials, especially for high-volume businesses.
- Right-sized packaging optimizes storage and shipping.
- Lightweight materials can reduce transportation expenses.
Functionality Matters
While professional package design grabs attention, adequate packaging goes beyond just looking good. It should be easy to open, effectively protect the product, and offer resealable options when appropriate. This trend is driving innovation toward:
- Using recycled, compostable, or biodegradable materials minimises single-use plastics and reduces landfill waste.
- Developing returnable and reusable packaging systems to minimise waste and prolong packaging life.
- Creating low-impact packaging that uses fewer resources and energy, lowering greenhouse gas emissions.
Transparency Builds Trust
Consumers who value transparency want to know what they’re buying, opting for products with detailed information regarding their choices’ ingredients, origins, and social and environmental impact. Your product’s packaging represents your brand identity and values and contributes to a unified brand experience for your consumers. Clear labelling helps establish trust and builds a stronger relationship between your brand and consumers.
At D&Co Studio, we’re not just familiar with today’s consumer trends—we’re ahead of them. Our expertise in crafting impactful brand packaging solutions has powered success stories for brands like Naturally Cos and Royal Doulton UK.
Contact us today for a free consultation. Let us guide you in designing packaging that speaks to your audience and amplifies your brand’s presence.
