Client
Feedhouse
Services
Graphic Design
Digital Design
Print Design
Year
2022
Client Brief
Feedhouse, a company specialising in providing hemp seed hulls and hearts as a nutritious alternative to traditional horse and animal feed, sought a brand identity that reflected their unique offering. The challenge was to create a visual identity that communicated both the natural and sustainable benefits of hemp, while also presenting the brand as a friendly, approachable, and reliable solution for animal care. Their new logo and brand identity needed to feel minimalist, modern, and professional while still inviting and approachable. Key visual elements would need to convey growth, nourishment, and the core ethos of Feedhouse.
Design Approach
We began by focusing on the symbolism that would communicate Feedhouse’s values of natural nutrition and sustainable agriculture. Drawing from their name, a core concept emerged: the idea of a seedling growing within a house structure. This imagery symbolizes both nourishment and protection, capturing the essence of Feedhouse’s offerings—a wholesome, natural product that nurtures and sustains animals.
The colour palette was chosen to reflect Feedhouse’s connection to nature and health. A dark green represents the natural, plant-based origin of hemp, while grey brings a sense of trustworthiness and professionalism. White acts as a balancing neutral tone, reinforcing the clean, minimalist aesthetic that the brand embodies. The typeface selected is clean and modern, with rounded edges to add warmth and friendliness without losing the minimalistic feel.
The overall brand identity is minimalist, reflecting Feedhouse’s focus on simplicity and the purity of their product. At the same time, the logo and design elements maintain a friendly, approachable tone to resonate with a wide range of customers, from farmers to horse and pet owners.
Outcome
The final Feedhouse brand identity successfully captures the company’s core values of sustainability, health, and approachability. The seedling in the house-shaped logo represents growth, nourishment, and the holistic benefits of hemp as a superior alternative feed. The clean and modern design, combined with a natural color palette, reinforces the minimalist yet friendly tone of the brand. This balance of professionalism and warmth creates an identity that feels fresh, reliable, and closely connected to nature, perfectly aligning with Feedhouse’s mission to provide better nutrition for animals through sustainable products.
