Client
Ocean Grove Chalet
Services
Brand Strategy
Graphic Design
Digital Design
Print Design
Year
2020
Client Brief
The Ocean Grove Chalet, a premier boutique hotel on the Victorian coast, offers 15 luxurious resort-style rooms with stunning ocean views and a prime location just 100 meters from the town’s main shops and cafes. They approached D&Co Studio to create a brand identity that encapsulated the hotel’s elegant design and appealed to discerning travelers seeking luxury accommodations.
The brief emphasised the need for a sophisticated and minimalist logo mark that reflected the exclusive and modern aesthetic of The Chalet’s premises.
Challenges
The challenge lay in crafting a brand identity that embodied both the exclusivity and inviting nature of the hotel. The design needed to strike a balance between minimalist elegance and a welcoming atmosphere, ensuring it resonated with the upscale clientele while capturing the coastal charm of Ocean Grove.
Design Approach
D&Co Studio developed a purely typographic brand identity featuring a modern sans-serif typeface. The sleek and contemporary typography conveyed sophistication and understated luxury, perfectly complementing the hotel’s architectural design and premium offerings.
The primary color palette of black and white was chosen to create a timeless and refined aesthetic, underscoring the exclusivity and high-end appeal of the brand. The minimalist design approach ensured that the logo mark seamlessly integrated with the hotel’s interiors, promotional materials, and digital platforms, creating a cohesive and luxurious brand experience.
Outcome
The resulting brand identity for The Ocean Grove Chalet is a modern and sophisticated representation of the hotel’s luxurious ethos. The minimalist aesthetic, customised sans-serif typography, and monochrome palette effectively capture the elegance and exclusivity of the boutique accommodation.
The new logo mark resonates with the hotel’s target audience of discerning travellers, positioning The Ocean Grove Chalet as the epitome of coastal luxury and elevating its brand presence in the competitive boutique hotel market.
