Brand Identity Design
Strategy - Brand Naming
Alkira is a not for profit organisation, based in the Eastern Suburbs of Melbourne which has been providing services and support to people with an intellectual disability since 1954. Their approach is welcoming and respectful, where participants are truly valued and treated as individuals.
The new identity takes on a playful approach, focusing on inclusiveness. The different colours and circles represent people of all walks of life, working together to create an accessible and positive community.
The dot over the ‘i’ in the logo represents a person, and accompanying half circle underneath the word Alkira represents a smile on the face of those involved with Alkira. Together, the design encapsulates their ethos: belong. connect. aspire.