Fruition Finance is a lending specialist firm located in Geelong. They offer services in home loans, investment loans, commercial and business loans, vehicle and equipment finance and debt consolidation.
The brief for the new branding for Fruition Finance was for it to feature a striking colour palette. This was done to create a unique and memorable brand that stood out amongst other lending firms in the local area.
The logo mark is representative growth (or bringing to fruition) ones financial position. This is represented through the use of a leaf with the letter F. Together, they symbolise a tree – which is symbolic of growth, renewal and new beginnings.