Geelong Business Club
Brand Identity Design
Geelong Business Club: Geelong’s oldest business association.
D and Co Studio is proud to support local groups which actively work towards fostering a stronger local economy for businesses in the local region.
One project we were honoured to be apart of was the rebranding of The Geelong Business Club – Geelong’s oldest business association, supporting the local business community since 1961.
The Geelong Business Club was established in 1961 by a group of influential business people for the benefit of senior executives and business leaders in the Geelong region.
The primary goal of GBC’s rebrand was to keep the traditional roots and honour the heritage of the Geelong Business Club, but create a more contemporary take on their existing identity.