The Institute for Couples in Business

Project outline

Logo/Brand Creation
Graphic Design
Print Design
Print Services

The project

The ICB is a pre-eminent global institute for couples in business – solely dedicated to coaching couples who work in business together, helping them to double their revenue and half their time in business to achieve bigger results.

The concept for the identity takes its inspiration from the art world by using negative space to create the brand mark and graphics alluding to the idea of “the art of working together”.

Within the brand mark you see two faces symbolising a couple. Through the use of negative space you see these elements working together in harmony. ‘The yin to my yang’ – one cannot work without the other and they complete each other to make the brand mark successful. This is a mirror reflection of what ‘ICB’ aims to achieve through its services.

The Institute for Couples in Business is still in launch phase – but if you’re interested in hearing more, head to www.lead-better.com.au to touch base with Ed and Rebecca.

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