Karen Millen Home Fragrance
Creation of Scent Names and Complimentary Fragrance Notes
D and Co Studio were engaged by Karen Millen UK to create packaging for the new Karen Millen Home Fragrance Range.
Strong, bold and fashion driven. The aim of the brief was to create a range which celebrated women all around the world. The packaging approach utilises dramatic, contemporary patterns and design aesthetic to portray the essence of the Karen Millen brand.
The Karen Millen core client is charismatic, driven and always on.She knows her own style and can afford premium brands. Her look is polished, glamorous and feminine. She likes to be noticed. Aged between 30 and 55, she loves standout pieces that deliver on style and quality, and though she loves fashion, she is not a slave to trends.
The range put forth pays tribute to all women who paved the path for today’s modern woman – vivacious, courageous and confident in her own skin, but also a woman who acknowledges and is proud of her identity.