Shook Eyelashes

Project outline

Brand Identity
Graphic Design
Print Design
Creative Direction

The project

Shook Eyelashes are the premium in faux mink eyelashes. Shook Eyelashes are made with the highest quality cruelty-free faux mink and are hand crafted to perfection. Each false eyelash is specifically designed with the wearers comfort and beauty in mind.

Shook Eyelashes was created to inspire and empower people regardless of age, race or gender to feel beautiful with lashes that not only compliment their diverse eye shapes, but their unique personalities, too. 

D and Co Studio were approached by Shook Eyelashes to create their brand identity.

The brief was to create a brand identity that focussed upon luxury – utilising a feminine colour scheme and graphic elements in a bid to create a elegant, affluent brand personality.

It was important to create a luxurious brand to represent the high end nature of Shook Eyelashes and the quality product they offer, portraying Shook as ahead of the pack and as leader in their industry.

Shook Eyelashes

Shook Eyelashes

Shook Eyelashes

Shook Eyelashes

Shook Eyelashes

Shook Eyelashes

Shook Eyelashes

Shook Eyelashes

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