SWAP

Project outline

Logo/Brand Creation
Graphic Design

The project

We love partnering with forward thinking businesses owners and entrepreneurs to help them bring to life their ideas and vision for their products and brand.

Brand identities communicate a lot about your brand’s personality and the industry you’re in. Most importantly, a well executed, meaningful brand identity is an absolute necessity when launching a new product or idea.

Our client SWAP recognised this and approached D and Co Studio to create the identity for their new smartphone app.

SWAP is a gym membership trading club. Members of SWAP trade their gym memberships with other members whilst travelling abroad through a smartphone app. Utilising SWAP means members can ensure that their gym membership is taken advantage of in their absence, as well as ensuring the continuity of their own gym program whilst travelling abroad.

The brief was to create a brand that had a confident graphic presence as the client was after a look that captured and encapsulated the progressive nature of SWAP as a service and business model.

Through the use of eye catching colour palettes and customised typography/iconography, each concept presented uses its own visual language to represent of the concept of SWAP – symbolising the exchange of information in a graphic manner.

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