Client
Alison Marchant MP
Services
Brand Creation
Brand Strategy
Graphic Design
Print Design
Print Services
Year
2023
This case study highlights the branding and graphic design work D&Co Studio executed for Alison Marchant, a member of the Australian Labor Party and a successful Member of Parliament representing the Bellarine constituency. Guided by her values of fairness, equality, and compassion, along with the tagline “Doing what matters,” our design team created a visually engaging and impactful brand identity.
The branding and graphic design work undertaken for the creation of Alison Marchant’s brand exemplified the significance of a well-executed visual identity that aligns with her core values. By incorporating the stylised speech bubble to symbolise advocacy, the Labor red colour for party association, and capturing the essence of fairness, equality, and compassion, the D&Co Studio team successfully propelled Alison’s public profile forward. The cohesive and visually compelling brand identity plays a crucial role in her representation of the Bellarine region, demonstrating the power of effective branding in political campaigns focused on constituent advocacy.
Alison’s brand continues to evolve and strengthen as she consistently delivers on her promises and remains connected to her constituents. The brand has become a valuable asset, representing her values, credibility, and dedication to serving the community. It has helped establish her as a reliable and influential political figure, contributing to her ongoing success in addressing critical issues and making a positive impact on the lives of her constituents.
