What's in a brand name?

What’s in a brand name?

What’s in a brand name and how to ensure your name resonates with your target market? Choosing a brand name for your business can be a really difficult task. After all, it is the first impression of your business and sets the tone for the rest of your brand. So how do you go about […]

Continue reading

So, what is branding anyway?

So what is branding anyway? Let me be clear: Your brand is not your logo. It’s also not your website, or you the manner in which speak – what you say and how you say it, in-person and online, or even the visuals that you use on social media. These make up your BRAND ASSETS, […]

Continue reading
Rebranding your business

The top benefits of rebranding your business

In a world where trends are constantly changing, it can be hard to maintain a modern, relevant business image. Rebranding is an option that many business owners overlook or dismiss purely due the misconception that rebranding can be a very long, drawn out process. But, keeping your look, feel, and values fresh can be the […]

Continue reading

Earning and Charging What You’re Worth

Along my business journey, there have been some harsh lessons learnt. One which which comes to mind is: No one will ever pay you what you’re worth – they will only ever pay you what THEY THINK you’re worth – and ultimately, you have the power to shape their thinking. Im not meaning in some […]

Continue reading

Branding your Business for Success

Branding your Business for Success. The importance of an a amazing brand and quality graphic design. Did you know: The Nike swoosh was designed by Carolyn Davidson in 1971, while she was a student at Portland State University. She was paid $35. According to Interbrand, the Nike brand ranks 17th on their top 100 most valuable global brands list for 2015 and is valued at more than $23 billion. If you are wanting to capitalise on your businesses brand – here […]

Continue reading


YOUR GUIDE TO LOGO FILE TYPES – IMAGE FILE TYPES EXPLAINED As a branding/graphic design studio, we always provide the correct design files for the projects we work on to our clients, or the conclusion of a project to a printer for final output. Many times we get a call or an email from a frantic […]

Continue reading