Client
Bace Australia
Services
Brand Creation
Graphic Design
Print Design
Print Services
Year
2021
Introduction
Bace Australia is a burgeoning skincare brand committed to delivering effective, Australian-made skincare products that accentuate natural beauty while maintaining ethical standards. With a focus on cruelty-free formulations enriched with active ingredients, Bace Australia aims to embody honesty, credibility, and femininity in its brand essence.
Client Brief
D&Co Studio, was entrusted with the task of crafting the brand identity for Bace Australia. The client sought a simplistic aesthetic that would resonate with their target audience while embodying the core values of purity and transparency.
Design Approach
Leveraging the insights gathered, our creative team formulated design concepts that aligned with the client’s vision. Drawing inspiration from the purity of nature and the simplicity of Australian landscapes, concepts were developed to encapsulate honesty, credibility, and femininity.
The D&Co Studio team embarked on a comprehensive exploration of Bace Australia’s ethos, values, and target audience. By delving into the brand’s mission to deliver clean skincare solutions, the team gained insight into the essence of Bace Australia.
Central to the brand identity was the typographic treatment, with a focus on simplicity and clarity. The inclusion of a droplet on the letter ‘e’ in “Bace” served as a symbolic representation of purity, subtly communicating the brand’s commitment to clean skincare formulations.
A carefully curated colour palette was chosen to evoke a sense of freshness, purity, and sophistication. Soft, muted tones were selected to complement the brand’s minimalist aesthetic, while subtle visual elements reminiscent of botanicals were incorporated to reinforce the brand’s natural ethos.
The brand identity was applied across various touchpoints, including packaging, digital assets, and marketing collateral. Consistency in design elements and messaging ensured a cohesive brand experience, reinforcing Bace Australia’s positioning as a trusted provider of clean skincare solutions.
Outcome
The collaboration between D&Co Studio and Bace Australia resulted in the creation of a compelling brand identity that resonated with the target audience and effectively communicated the brand’s values. The simple yet sophisticated aesthetic, characterised by its typographic brandmark and symbolic droplet, encapsulated the essence of purity and transparency at the heart of Bace Australia’s ethos.
Through meticulous attention to detail and a deep understanding of the brand’s narrative, D&Co Studio successfully brought to life a brand identity that reflects Bace Australia’s commitment to clean skincare.
