O’Keeffe Schroeder Lawyers were looking for a brand identity which successfully encapsulated their experience and knowledge all areas of law, including Property Law, Family Law, Business/Commercial Law, Wills & Estates, Disputes, and Criminal Law. Their brand was looking dated and needed a refresh to align with O’Keeffe Schroeder Lawyers values as a business.
O’Keeffe Schroeder Lawyers were wanting a brand that is modern and strategic: symbolising their readiness to solve any issue at hand, the agility to adapt, and the determination to pursue the best outcome for their client.
Professional, approachable, pragmatic: O’Keeffe Schroeder Lawyers are passionate about serving their local community through their extensive knowledge of law.
The solid lettering of their new brand identity design denotes strength, reliability and trust, ensuring instant brand recognition.
The choice of a serif typeface for their new brand mark conveys the fine balance between “old” and ‘new” – the heritage of what it means to be a a Law Firm: serving the local community through their extensive knowledge of law, whilst moving into an era of progressive thinking.