The Piico instant finance ecosystem, is a white label, modular and configurable platform that enables financial institutions to enjoy the benefits of instant finance capabilities without the considerable costs of a change to internal technology
Piico is about to enter the highly competitive financial technology (‘Fintech’) market, with a new digital proposition, not yet seen globally.
Piico approached D&Co Studio in association with Attraction Marketing to create their brand.
The brief was the capture Piico’s unique and innovative offering to the marketplace of a true, full digital, no document, instant decisioning solution for any applicant type and any product type.
The Piico’s brand mark is visually based on a speech bubble, representing communication between financial providers, the applicant and the technology provided by Piico in the loan application process. The icon also represents a stylised P – representing the brand name itself.