Client
That Laundry Place
Services
Brand Creation
Graphic Design
Print Design
Print Services
Year
2023
That Laundry Place engaged D&Co Studio in the creation of a new brand identity that would resonate with their unwavering dedication to exceptional quality and service. Recognising the importance of establishing a strong visual foundation for their new business, That Laundry Place sought the expertise of our creative team to craft a distinct and compelling brand image from its inception.
Collaborating closely with the team at That Laundry Place, our journey began with a comprehensive exploration of their company ethos, goals, and unique selling propositions. This deep dive allowed us to cultivate a profound understanding of the brand’s core values and aspirations.
Central to the brand transformation was the creation of a distinctive brand icon, meticulously crafted to achieve a harmonious blend of sophistication and contemporary allure. The incorporation of a map pin and a washing machine within the icon not only communicated the core services but also reinforced the brand name visually. The resulting mark exudes a sense of reliability and professionalism, standing as a visual cornerstone in the competitive landscape of laundry services.
A refined colour palette was carefully curated to complement the brand icon, with light blue, navy blue, and pistachio green chosen to evoke a fresh and inviting ambiance. Each hue was selected with precision, mirroring That Laundry Place’s dedication to quality and attention to detail.
In addition to the brand icon and colour palette, our creative team developed a suite of polished support graphics. These graphics serve as visual accents, elevating the overall brand experience and reinforcing That Laundry Place’s commitment to delivering outstanding results for their clientele.
The culmination of these efforts resulted in a transformed brand identity that not only harmonises seamlessly with That Laundry Place’s values but also resonates powerfully with their target audience. This revitalised identity positions That Laundry Place as a forward-thinking, reliable, and service-driven player in the laundry service industry.
Today, That Laundry Place confidently showcases its new brand across various platforms, embodying a commitment to excellence and unwavering dedication to providing exceptional service in the industry of laundry services.
